madtm

digital marketing, experience, automation, developer

6 months between posts – use-case thoughts

There I was showing a co-worker my “wordpress” site. I was learning the core differences between Drupal and WordPress. Besides the obvious difference – one is for building sites one is for writing inane posts… like this.

So where does a corporate site go for it’s cms-light site? Drupal gives you a site, but not much social savviness. WordPress gives you the blog with addtional pages. Both setups still need a solid creative and development effort to bring the site to life. It’s not until post-launch that the client get’s to update content. Even then, the agency needs to provide the top 3-5 use-case scenarios for the client.

Each use-case gives the client a roadmap to their top site-updating needs. And it allows the development team to polish up those sections and make them as user-friendly as possible.

It’s refreshing being able to apply basic UX principles to projects. And make site updates palatable for the client.

A year between posts, now that’s timely

While most people announce they’re taking a break from their site. I think i just left mine to the whims of auto-commenters – 38 of them to be exact. They all loved my articles, but none of them had real pages. Interesting.
Since my last post, I’ve started work at a new company that’s full of energy and lots of clients. For the past 10 months I’ve tackled more high profile, time sensitive projects than… well, a long time.
The teams i get to work with are amazing as well. So much knowledge. Every day i’m jealous about what a User Experience planner knows, or a designer gets to work on.
But there are times where a 32-page wireframe document, and the 8th microsite start to drag me down. I’m amazed at the volatility of the agency world. So much activity and productivity. What if we could harness this towards more humanitarian goals. Wow that would change some lives.
As for change, I think I’ll stick to a blog here and there. And hope they offer some business relevance.

I may have to break down and build a fan page on facebook

Yes folks, i admit it. I don’t have a fan page for madtm. Quite honestly I’m not sure what value it would bring. I’ve read several posts on b2b companies profiting from their facebook fan pages, like this article on mashable. And b2c especially CPG’s must build a fan page, if they haven’t already.

So what does a freelancer, with a full-time job need with a fan page? I tweet, or more like, I RT all day long. I find this a great way to learn and swap information with other geeks. Then there is this blog. I send a tweet about any blog post. Maybe it’s time I publish them on a fan page as well. Hmm…, I think i’m catching on to this Facebook fan page trend after all.

Stay tuned!

Our tech heroes are getting old

It was ESPN’s X-games in 2009 that put me in my place. They did a restrospective on Tony Hawk. The camera panned in on his still boyish grin and… what was that?… gray hair? Did i just see gray in his hair. Oh my word, i’m officially old.

This morning, I started reading an engadget article about the Steve Job’s D8 interview. There he is looking dapper in his signature black shirt, jeans, sneakers, and… what was that?… black socks? Black socks with sneakers? Grandpa Smitty used to wear black socks with sneakers, and with plaid shorts to boot! But Smitty was mean, stinky, and not the CEO of Apple!

Steve, say it ain’t so? How could someone in charge of the best designed & engineered products this side of the 21st century commit such an act? How did he go from iPod to iPhone to iPad to iSmitty. In a couple years he’ll be chain smoking generic cigarettes and drinking Stroh’s from a can.

Oh well, I can’t complain too much. No wait, yes I can. See, i’m on Verizon so i had to wait for the Droid. A black lump with gold buttons. GOLD – seriously? I’m surprised the Droid didn’t come in teal and purple packaging. I imagine some old guy wearing black socks with sneakers approving that design chimera.

Only an old guy would design such a… uh-oh iSmitty, I mean Steve… is an old guy. Tony Hawk is old. Thankfully i’m still young and… oh no, is that a gray hair? Phew, it was just a dog hair on my black sock. Now where did i put those New Balance shoes?

spam comments – what is their true value

Why do spam comments keep hitting my blog? Are they getting responses? They must be, or I wouldn’t receive the spam in the first place. As a marketer, do i want the spam to stop? Yes… errr… maybe?

I understand marketing. I even know the fancy acronyms like ROI, SEO, ASAP (sigh), and EOD vs. EOW. Marketing industry smarties like Seth Godin, SEOmoz, marketing sherpa, etc. say you should be happy with a low response rate. The very diluted average is 1-3%. I based this off of my personal experience, a swath of marketing studies, and a WAG. Using this WAG, if I send out direct advertising to a list of 100,000, I should expect to receive 100-300 responses (did i get that right? i always mess up the decimals).

For the record the 1-3% is an average response rate (and i’m sure this number will change once i post this). The average is determined by factors such as industry, advertising vehicle, brand recognition, etc. And it’s always debated. I found a way-back-Marketing Profs forum enlightning.

Someone dared to ask “Hi, does anyone know what the industry average response rate for direct mail AND email campaigns in the high-tech (B2B) space?” The answers are all over the place. In fact it’s quite humorous considering their post was back in 2005. Would they dare ask that question today? But i’m getting way off point, sort of.

So i receive spam comments. I’ll assume they spam not just me but thousands of blogs. Does the spammer assume they’ll get a 1-3 responses per 1000 spams sent? Or maybe the scarier question is in fact, do they get responses? I assume they do, or they would have stopped spamming me.

Now bear with me, as I take this thought process one-step further. What happens when the spam stops? Before you start cheering (especially those of you in the ad industry), think about it. Wouldn’t that mean that advertising is next? In a way, spam is a metastatic form of advertising. It’s annoying, inbox-filling, and virus-laden, for sure. But it’s a form of direct-marketing advertising, nonetheless.

With that i guess i’ll keep hoping for spam comments to hit my blog, bots to follow me on twitter, and ever-stranger spam to fill my inbox. I’m afraid of what would happen if it stops.